Here’s your personalized Lightworker Social Media Strategy!
To show up on social media the way you want to, you need to take these three actions:
GET SUPPORT + HAVE A SINGLE FOCUS + BE SOLIDLY YOU
You’re probably wondering how you can make that happen. Don’t worry. The 3-step strategy I’m going to share is exactly what you need in order to show up on social media in a way that FEELS RIGHT to you.
BUT BEFORE WE GET TO THE SOCIAL MEDIA STRATEGY,
LET’S LOOK AT YOUR CURRENT SITUATION…
So here’s the deal, your ability to get shit done is one of strongest your superpowers. And not only will you get the it done, but you’ll do it with the highest of standards. Your focus on excellence is partly why people are eager to work with you.
But being recognized for your good work isn’t why you do what you do. For as long as you can remember, you've felt the pull from your Soul to help people, to make the world a better place, to create beauty with your every breath… No matter what it is, you truly feel like you were put on earth to do this Lightwork. You feel utterly alive when you do it, and you can’t imagine yourself doing anything else.
But when it comes to talking about what you do (ie: sharing your Lightwork on social media) some pretty ugly stories run through your head.
You believe if you were really competent, you’d be able to do it by yourself. You don’t want to ask for help. Because if people really knew how hard it is for you to get it all done on your own, they’d know you were the fraud you feel like a lot of the time. And the thought of being found out freaks you out.
FYI, these are your imposter syndrome gremlins talking. They’re the ones that make it so hard for you to share your Lightwork and connect with people on social media. Combine these guys with how confusing social media can feel, and it’s all too much.
But the idea of NOT doing this work is even more soul crushing because, well hey, this is your Soul’s work.
Lucky for you, you can let these worries go...
because I’m going to show you the exact three-step strategy I use to help my private clients overcome their social media mindset monsters.
By following your tailored social media strategy, you’ll understand how to put your important Lightworker message out there.
When you implement this strategy, you’re taking the steps to make your vision a reality, whatever it may be: finding more soul-aligned clients, filling your life-changing programs, or actually doing the work that lights you up!
Plus, you’ll feel fulfilled every day knowing you’re speaking your truth.
Now for Your Customized
3-Step Lightworker Social Media Strategy
This is where your social media communication confidence gets amplified. Below are 3 important strategies that equate to your unique social media strategy.
Carefully read through each —pause when you need to — letting the tips and concepts sink in.
Hot tip:
I HIGHLY RECOMMEND BOOKMARKING THIS PAGE SO YOU CAN REFER TO IT IF DOUBT EVER KICKS IN… OR SCROLL TO THE END TO DOWNLOAD THE PDF.
1. To Be Solidly You: GATHER EVIDENCE.
Without you even realizing it, for some time now, you've probably been gathering evidence that you’re a low-key fraud. It may have started as a totally socially acceptable refusal of help… because, hey, women shouldn’t bother anyone, right?
As crappy as that is, you can also take comfort in it. We usually get the message that it’s more important to make others more comfortable than it is to express our own needs. And you hate putting people out, right?
But in order for you to make your Lightwork shine through your inspirational social media posts, you need to shift those old thought patterns.
And the best way to swap imposter syndrome for confidence is to gather a new kind of evidence because...
Confidence comes from evidence.
So throw on your Sherlock hat and start gathering the sort of evidence that convinces you of your self-worth. Evidence that teaches you that:
1. You can trust your intuition, or what I like to call your soul’s voice.
2. Getting support will help you achieve your dreams. This includes your Lightwork and social media.
These work hand in hand. The more you start trusting your intuition, the more you’ll understand that you are already enough.
So how do you learn to trust your intuition?
Create space for silence. Even 5 minutes goes a long way. Go for a walk, carve out ME-time, and make your soul a priority.
Take time to understand what your soul’s voice sounds like. It might speak to you in bodily sensations, emotions, quiet whispers, coincidences, all of the above, or none at all. But once you start understanding your soul’s unique voice, you’ll be able to act on it and start building that evidence.
And now, my dear, let’s tackle those imposter syndrome gremlins...
Let me tell it to you straight:
You didn’t get here alone and you won’t get
to where you want to go alone either.
As much as you think you should be the only one responsible for the work you do, or the success you achieve, the truth is you’re here because you don’t need to go it alone.
You got to where you are with the help of mentors, teachers, and even peers. Support comes from so many places: school, jobs, books, or even TED Talks.
The knowledge and skills you’ve gained come from your past experience. And while I know you did a lot of the work on your own (fair enough, you busted your ass to get here), it’s important to acknowledge the helping hands along the way.
I think you’ll be delighted to learn that part of your social media strategy comes from many sources:
Extra time: Do you have self-imposed social media deadlines? Ask yourself if you REALLY need to post on that schedule. If you’re honest with yourself, the answer should be no.
And I know that it can feel like deadlines are set in stone, but if you need extra time to do something, take it!
Physical resources: Use software like Planoly or Later to organize your posts. Instead of taking your own pictures, use stock photos. There are thousands of choice — free and paid — out there.
People: Join a mastermind, find an accountability buddy, or Biz BFF to help you think things through. You don’t have to come up with content on your own. A brainstorming session with someone who understands your work can go a long way.
Hire a social media manager or virtual assistant. Give a kid a part-time job by asking them to find Canva images or to create them. Investing in someone is also investing in your sanity.
Also, be aware of who you DON’T want to ask for help. Creating boundaries around our soul work can be one of the most loving things we do. If your family doesn’t get what you do, don’t ask them for support. Ask for help from someone who’s been where you are.
Bottom line: Competent people ask for help all.the.time. In fact, they have teams of people helping them. Do yourself a favor and accept a hand up.
2. To Be Solidly You: FIND YOUR EASE.
There’s a lot to consider when deciding how you’re going to share your Lightwork on social media. And with all this strategizing, it’s really easy to get stuck in analysis paralysis.
But perhaps the most important factor to consider before you choose a social media space is how you FEEL there and whether or not it gives you a sense of SAFETY, EASE, and ENERGY, or what I call, your SEE Factor.
I see social media as any other social space.
And when you consider the physical spaces you feel more drawn to, you’ll notice that they often give you a sense of safety, energy, and ease (vs. unsafe, depleting, and stressful/overwhelming). Knowing this, you can start examining what virtual spaces also feel this way.
Here’s why it’s worth considering your SEE Factor:
The main reason you want to use social media is to connect with people who need your Lightwork. When you’re using social media in a way that’s in flow with your life, and feels energizing, you’re going to connect and communicate in a way that’s much more authentic. When you consider your SEE Factor, you’ll increase the potential of this happening.
So let go of the idea that you should post in certain places. Instead, when deciding where you want to post (ie: Facebook, Instagram, LinkedIn, YouTube… stories, newsfeed, groups...) consider what spaces feel most energizing, provide a greater sense of ease, and make you feel the safest.
For a deeper dive into what this looks like for you, keep an eye on your inbox. I’m going to send you the SEE Factor worksheet that’ll help you find social media spaces that are right for you. Be on the look-out for it!
3. Take ACTION:
Get SUPPORT + Have a SINGLE Focus!
Here are some messaging and content creation tips to help you put that into practice right now.
MESSAGING
In order to create content your soul can get behind, it’ll be helpful to get clear on the 3 to 5 points you want to communicate. These points are connected to your Lightworker message (ie: your mission and what you’re passionate about), and will probably come from your core teaching, core inspiration, and core service. Don’t worry if you have less than 3 or more than 5 points. As long as you have an idea of the message you want to share, you’re golden.
CONTENT
When creating content, my dear, don’t worry about doing it all. There are three types of social media content that you could create: written captions, photography (or designed images), and videos (live and recorded).
Have a single social media focus!
Once you understand your SEE Factor and you’ve decided what social media space you want to use, you’ll have a better idea of what content is possible. Then, from here you can look at your personal content preferences and create in a way that’s in flow and brings you ease.
For example, if you feel more at ease with just writing, you can focus your energy on Facebook. You don’t need to add photos with your captions in these spaces.
If you enjoy photography AND writing, Instagram is a great option.
If you want to add video, you can create them in all of the above, and of course on YouTube as well.
But remember:
When focusing on one type of content, focus on ONE social media space too!
Say NO to doing it all on social media, and don’t forget to: ask for help! Revisit all the ideas in the “Confidence Comes from Evidence” section and pick the resource that feels right.
But above all…
Ease into these strategies.
Here’s how I suggest you approach this part of your Lightwork:
I’ve given you a lot of information, but don’t feel like you need to do everything at once. I work with people for weeks and months on this stuff. It takes time to integrate.
Since you’re a part of my community now, I’m going to help you keep showing up so you can implement the strategies. From now on, I’ll help you make more sense of the big picture, so you can maintain your energy and connect in ways that feed your soul, and the souls who need you.
But if you’re ready to speed up your social media game even more, join my 8-week program, Soul to Social, where you’ll integrate even more soulful strategies and exterminate loads of those imposter syndrome gremlins. Soul to Social is designed to help you make more sense of the big picture, so you can maintain your energy AND connect in ways that feed your Soul, and the Souls who need you.
Because now is the best time there possibly could be to make your Lightwork shine.
Hey! I’m Josette...
and I know from personal experience how hard it is to do your Lightwork when those imposter syndrome gremlins keep creeping in.
Before becoming a full-time energy worker and visibility coach, I was a language teacher/teacher-educator. And despite all my qualifications and the positive feedback, I spent most of that 12-year career doubting my competence.
After having an anxiety attack in front of my teacher-trainees, I knew things had to change. I discovered that not trusting myself was my biggest obstacle. When I learned how to do this (it’s still an ongoing practice), I knew it was time to leave my teaching career to focus on helping women learn how to trust themselves too because I’m convinced that when women fully step into their soul callings, positive shifts happen in the world.
I’m so freaking grateful I get to share MY soul work with you. We’re connecting here, beautiful soul, because those gremlins are no longer ruling the show. And this is possible because of this unique approach I’ve developed. I’ve combined:
My training in social and emotional learning and energy work
My 10-year blogging experience and passion for writing
My love affair with social media and tech
And the hundreds of hours spent helping communities of teachers learn how to reflect on their teaching;
to help you understand how your online presence can be a vehicle for deepening self-trust and confidence.
It’s YOUR TIME to shine. And I’m ready to help you connect with all those beautiful souls just waiting to receive your very important message.
Let’s do this!
Join my Soul to Social program now
and let’s get you RESULTS.
Prefer to read your results on your computer, or perhaps on paper so you can read them over and over again?
Click HERE to download the pdf version of your results.